Commercial and TVC Production in Riyadh
A short commercial does not have time to explain everything. It needs a problem the audience understands, an idea that carries the promise, an image suited to the platform and an ending that leads to action. Jump produces commercials for products, apps, services and campaigns, from concept development and scriptwriting to casting, filming, editing and final versions.
We do not begin with an equipment list. We begin with what viewers need to notice in the opening seconds and what benefit should remain after the commercial ends.
Send us your campaign brief, and we will build a treatment that lets you see the idea before it is filmed.
Commercials for TV, Digital Campaigns and Social Platforms
- Brand-awareness and brand-building commercials.
- Product and promotional-offer films.
- App and digital-service launches.
- Seasonal campaigns for Ramadan, Saudi National Day and other occasions.
- Short-form commercials for TikTok, Snapchat, Instagram and YouTube.
- Video series built around recurring characters or one campaign idea.
- Product filming in a studio or at a real location.
- Commercials combining live action, motion graphics or visual effects.
Commercial Work Built Around Real Audience Problems
Each campaign began from an objection or a situation the audience lives, then presented the product as a natural solution inside the story.
Speedi — The Service Inside a Familiar Ramadan Situation
The campaign turned the app’s category list into three short stories: heavy shopping, unexpected guests and Eid preparations. Comedy came from the pressure of the situation before Speedi appeared as a natural solution under the shared promise “Speedi is here.”
Scalers — The Recruitment Problem Told through Comedy
Instead of speaking abstractly about faster recruitment, the scripts dramatized an HR manager struggling with hundreds of CVs, unsuitable interviews and sales employees missing their targets. The characters and comic exaggeration made the problem clear before the platform was introduced as a faster route to qualified talent.
Rashof Honey — Turning a Winter Offer into a Visual World
The campaign paired Khalid Al Zaaq and Majed Abdullah in a light vertical series, connecting honey with cold weather and warmth inside a mountain-and-snow environment created through green screen and visual effects. Instead of relying only on the offer price, the campaign gave the promotion a situation, two recognisable personalities and a memorable image.
B1 Care — One Campaign Idea Expanded into a Short-Form Series
The campaign turned “the era of the razor is over” into a comic world where pharaohs travel through time to introduce the B1 Care grooming machine. Abu Khali, Al Kahli, Al Ostora and Azoz Wow brought different performances to the idea, while the palace, museum and pharaonic barbering school kept one recognisable visual identity across the series.
CARZ — Fayez Al-Malki Addresses Concerns about Buying a Car Online
The character “Shareet Bin Mubti” represented old assumptions and doubts about inspection, auctions and payment, while Fayez Al-Malki’s appearance as “Abu Rakan” gave the campaign a familiar voice explaining the solution with confidence. The stories answered with specific services: vehicle inspection and reporting, a reserve price, secure payment, transfer of ownership and delivery. The campaign did not simply list benefits; it placed them against the objections preventing a customer from trying the service.
Perfum.Co — Product Commercials that Create a Feeling, Not a Specification List
Close shots, lighting, fragrance spray and the creator’s performance translated freshness, warmth and longevity into images, then connected that feeling to a clear price offer and guarantee. The deliverables were designed for the pace and composition of vertical social platforms.
Cleartrip — A Destination Commercial Ending in a Practical Action
Different characters presented reasons to choose Saudi Arabia: nature, history, culture and food. After creating the desire to travel, the closing connected that inspiration to booking through Cleartrip, with versions planned for several aspect ratios.
How We Build a Commercial Idea that Can Be Produced
Choose One Promise
If a commercial tries to sell every product benefit at once, the main idea disappears. We choose the strongest promise, then use the details to prove it.
Write for the Platform
A TikTok or Snapchat commercial needs a different opening, pace and composition from a website film or YouTube commercial. We define format, duration and viewing behaviour before filming.
Plan the Versions Before Production Day
We identify the shots required for the master commercial, cutdowns and vertical versions so the filming day makes efficient use of the cast, location and product.
Connect the Creative Idea to the Call to Action
The ending is not only a slogan. It may ask the viewer to download an app, visit a website, use an offer, book an experience or contact a sales team. The commercial should reach that action logically.
What Affects Commercial Production Cost?
- The number of concepts and final cuts.
- Filming days and locations.
- Cast, casting and usage rights.
- Production design, products and props.
- Equipment, lighting and camera movement.
- Visual effects, motion graphics, music and sound.
- Languages, formats and cutdowns.
- How long the commercial will be used and on which channels.
Frequently Asked Questions
Do you produce short-form commercials for social media?
Yes. The idea can be developed specifically for vertical platforms, or we can produce a master commercial with properly planned extensions for several channels.
Can more than one commercial be filmed in one day?
It can be possible when the scripts, set and shot list are locked and transitions between scenes are practical. We assess the number against the complexity so schedule pressure does not reduce quality.
Can Jump manage casting?
The scope can include casting, talent shortlisting and cast management according to the audience, characters and required usage rights.
Can live action and motion graphics be combined?
Yes, particularly when the commercial needs to show an app interface, price, product feature, or a background and world that cannot be filmed practically.
Turn the Product or Offer into an Idea People Can Watch
Share the product, audience, offer, platform and launch date. We will recommend the idea, duration, filming scope and deliverables that genuinely serve the campaign.
Useful links: commercial casting in Saudi Arabia · video studio and green screen · end-to-end video production · video production portfolio
Send us your campaign brief, and we will build a treatment that lets you see the idea before it is filmed.